Advertising & media
Agencies
Automotive
Banking
Business to business
Catalog
Consumer products
Data brokerage
Retail
Travel & hospitality
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In the business of multichannel marketing, your catalog serves many purposes. It's a direct response tool, a branding tool and a reference tool for your buyers to use in other channels. To successfully identify promising new prospects and turn them into multi-buyers, your catalog needs to fit into a mix of tactics that resonates with your customers.
Whether you are a business-to-business or business-to-consumer cataloger, Experian® Marketing Services has the expertise to help our catalog clients acquire and retain profitable customers, control the costs of managing customer data and internal resources, convert single buyers into multi-buyers and uncover future multichannel growth opportunities.
Customer acquisition
Find profitable new buyers through the channel that matters most to them. Using our comprehensive commercial and consumer data and analytical expertise, we help our catalog clients find the lists that perform the best, the locations that will attract the most foot traffic and the on-line advertising programs that will attract the most site visitors.
Customer marketing
Turn single-buyers into multi-buyers. Utilizing our breath of data integration, database marketing, email marketing and analytical insight, we help catalog clients develop personalized relationships with their customers that keep them coming back.
Multichannel measurement
Understand how marketing in one channel impacts the sales in other channels. Leveraging our multichannel measurement capabilities and analytical expertise, our clients are able to balance their catalog and on-line spend to maximize their marketing budget.
Contact us to discover how we can help improve the success of your catalog business.
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