Advertising & media
Agencies
Automotive
Banking
Business to business
Catalog
Consumer products
Data brokerage
Retail
Travel & hospitality
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Business-to-business marketing represents nearly $85 billion of the overall annual direct marketing spend (b2b magazine, 11/07). Ensuring the success of your marketing strategy and spend requires access to the most current and comprehensive business data available. Experian® offers unparallel business data to help you target and maintain your most profitable B2B prospects and customers. With firmographics on more than 18 million businesses nationwide, we have the largest and most accurate list sources available – which are continually updated and verified so that you have the best information to make informed marketing decisions.
Understanding your customers and prospects
New businesses are started every day and reaching them early in their business venture is a highly effective way to establish long term relationships. Reaching these new businesses before your competitors and often even before they open their doors helps you turn these prospects into profitable, loyal customers. Our highly responsive new business marketing tools help you get the most out of your marketing campaigns.
Whether you're targeting a new or existing business, Experian amplifies your marketing efforts. By combining both business and consumer data we provide you with a view that enables more specific targeting and segmentation. Understanding the behaviors of your customers and prospects as both a business and a consumer, gives you greater insight providing a more complete picture and allowing you to execute more effective marketing campaigns. Using this insight, you can target your marketing efforts, reduce costs by eliminating duplicate efforts and appropriately message your campaigns to speak directly to your target audience.
Connecting you with business customers
Boost your marketing efforts with improved targeting, risk management and market analysis in the small business environment. We help you improve campaign efficiency, save time and protect your resources by connecting a single business owner to all of his or her different businesses and operation locations. In addition to connecting an owner to multiple businesses, Experian helps you identify small business owners that you already have as a consumer customer. This kind of connection lets you build brand loyalty across both business and consumer markets.
Geographic analysis
Let Experian help you understand and precisely target your customers and prospects using advanced segmentation and contact strategies. By combining your existing data along with Experian's business and consumer data resources you can dynamically segment and profile your file allowing for customized reports grouping customers and prospects by demographic and firmographic information.
Contact us to learn how we can help you take your B-to-B marketing to new heights.
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