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In an increasingly competitive market place, it has never been more important to be informed with the deep industry insight you need to make crucial business decisions across your entire automotive business. Experian® has a complete range of automotive marketing services that provide answers to the tough questions your business needs to get ahead ... and stay ahead.
Automotive expertise
The challenges and complexities of the automotive business require a strong network of solid, reliable automotive specific information. Our National Vehicle Data Base (NVDB) provides information on 600 plus million vehicles in the U.S. and Canada that includes title registration, mileage readings and key vehicle events. Our breadth of data assets makes us the most comprehensive deliverer of information assets in the industry.
Customer data management & enrichment
With peoples lives in a constant state of motion, a customer's information is never static. This is why it is imperative to maintain and manage your customer data in the most efficient way possible. Experian has a full offering of data management tools that allow you to enrich your data with vital automotive customer information and insights, as well as maintain, update and organize the data for the greatest accuracy.
Prospect targeting & results measurement
Targeting the right prospects, at the right time, with the right offer ensures that you are maximizing your automotive marketing spend and sales profitability. Our prospect targeting tools help you to streamline your marketing efforts to get the greatest results with the highest level of impact on your business. Experian takes automotive market reporting a step further by providing insights into the behavior of the entire market and then measures the results of your campaign to help you determine your best strategy.
Lead qualification & enhancement
Acquire deeper understanding into your potential clients before you implement your online marketing campaigns. Experian offers dynamic services that allow you to: know what types of messages motivate an automotive consumer's purchase behavior, score leads based on your own criteria, and update consumer contact information. This allows marketers to quickly determine the validity of a lead and respond in the most efficient way possible.
Market share reporting & industry analysis
Get the freshest market report information available from Experian. You can now find out what automotive customers are demanding, why and where, and how the market is reacting. We provide analysis based on timely and accurate DMV sourced information from all 50 states, as well as rich demographic information. Our services supply automotive marketers the complete range of data they need to perform more effectively in their market.
Contact us to gain the deep industry insight you need to compete in today's automotive marketplace.
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