Advertising & media
Agencies
Automotive
Banking
Business to business
Catalog
Consumer products
Data brokerage
Retail
Travel & hospitality
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Positioning your agency at the forefront of new media trends is the key to thriving in today's highly competitive advertising arena. The traditional media-buying paradigm is shifting. With emerging technology and expanding channels the consumer, now more than ever, is driving the media decisions. They're choosing what they want, when they want it.
Experian® Marketing Services empowers our business-to-business and business-to-consumer agency clients to stay on the cutting edge of market trends. You'll strengthen relationships with existing clients. Realize greater successes in new business pitches. Bridge the gap between mass and direct marketing. Navigate the ever-evolving terrain of vastly expanding new media channels. And look smarter than ever before.
Consumer insight
Bring your clients' target customers to life with unparalleled ability to create actionable segments and consumer profiles. With access to the highest quality demographic, transactional and behavioral information, we help our agency clients create a comprehensive 360° view of their clients' best prospects and customers.
Media planning
Support your clients' need to improve marketing ROI through more targeted advertising buys. Whether for off-line or on-line advertising buys, using our vast consumer, media, and internet data, analytical expertise and proprietary data integration techniques, we help our agency clients build media plans that deliver the audiences their clients demand.
Advanced advertising
Reach the households that are the most important to your clients and improve the performance of your cable advertising buy. Using our breadth of consumer and media data, analytical targeting and consumer privacy expertise, we help our clients deliver more effective and efficient television advertising.
Contact us to discover the fastest track to cutting-edge marketing.
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