White papers
Industry reports
Case studies
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Filling the void in the wake of a wave of business closures
2008-11-14 — Applying compiled consumer and business data to retail site selection
Google nears 72 percent of U.S. searches in October 2008
2008-11-13 — Hitwise®, an Experian company, announced today that Google accounted for 71.70 percent of all U.S. searches conducted in the four weeks ending Nov. 1, 2008. Yahoo! Search, MSN Search and Ask.com received 17.74 percent, 5.40 percent and 3.53 percent, respectively. The remaining 43 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.62 percent of U.S. searches.
NHL Fans have Higher Mean Household Income Levels than Other Sports Fans
2008-09-25 — NHL fans on average are more likely to have higher household incomes than other sports leagues (MLB, NFL, MLS, NBA).
Be Green, Be Aware, Be GreenAware
2008-09-02 — Green is good; being aware is being responsible. With a projected worth of $500 billion for 2008, the green marketplace is growing, as the environmental movement becomes increasingly mainstream. Corporate America, to varying degrees, has ramped up the implementation of a range of both internal initiatives and external market offerings to find the best way to convert this increasingly influential consumer value into positive bottom line impact.
Confirm The Quality Of Address Data As It’s Captured, Not Later
2008-09-02 — Using Front-end Address Verification Software Can Reduce Risk Of Invalid Addresses
Experian Local Consumer Study
2008-09-02 — In order to compare geographic changes in "green attitudes" over the past 3 years, we've aggregated the levels of agreement in response to the following statements in the Local Consumer Study related to the green movement.
Hitwise US Social Networking Report:
2008-09-02 — Driving opportunities through participatory marketing
Television Product Placement: Who is your best customer?
2008-09-02 — Product placement appears in plays, film, television series, music videos, video
gamesand books. It became more common starting in the 1980s, but canbe
traced back to at least 1949.
The Art and Science of Search Term Selection
2008-09-02 — Search solves a basic marketing need – to connect buyers with sellers. As the appeal of search grows, so too have revenues and budgets. Global search revenues are expected to reach $30.5 billion in 2008 according to a JPMorgan analyst report1, increasing the pressure on marketers as competition for top position grows along with keyword prices. Search Engines accounted for 26% of upstream US Internet visits to All Categories of websites in March 2008, underscoring the importance of search engines as a source of visits.
Travel Trends: How Consumer Search Behavior is Changing
2008-09-02 — Online travel is one of the largest e-commerce categories, and also one of the most competitive, as leisure and business travelers alike have proved themselves eager to take advantage of the easily available information online in their search for the best deal. As online travel shoppers become savvier and as technology for websites improves, it becomes increasingly important for travel website owners to understand the competitive landscape and how travel shoppers are navigating to travel websites.
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