Marketing success in an economic slowdown
Marketing during an economic slowdown is exceptionally challenging. Marketing budgets are often the first to go when companies are in cost-cutting mode. Experian Marketing Services recommends 12 ways for marketers to succeed in a slowdown.
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Use of paperless coupons on the rise
Strong evidence suggests that consumer spending has slowed sharply. This in turn seems to have spurred coupon usage among consumers, who appear to be cutting back on luxuries and focusing on how to make their dollar go further.
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Micromarketing to Microbusiness Owners – Experian hits the target
Small businesses represent more than 50 percent of the nation's gross domestic product. Many marketers have begun targeting this lucrative segment. How should B2B marketers differentiate themselves from the competition?
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