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Strategy & analytics
Make smarter marketing decisions with the insight and marketing expertise of Experian® Marketing Services. Using our wide array of best-in-class tools and techniques, our team of knowledgeable consultants, statisticians and business analysts focus on your unique needs to craft custom solutions and comprehensive roadmaps that deliver measurable results.

With Experian Marketing Services, you are connected to the largest, highest quality information resource anywhere. Consult a team of seasoned experts who utilize our vast data assets to develop customer-centric, data-driven programs that deliver the right message to the right customers at the right time through the right media.

We help you understand your customers more completely, communicate with them on an individual level and measure the marketing impact across your entire business.

Contact us to acquire, grow and retain your best customers.


Customer insight
Gain actionable insight into your best customer. Learn who they are and what drives their behavior.
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Targeting
Reach the right customer with the right message and the right offer at the right time to acquire new customers and turn new customers into repeat customers.
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Contact management strategies
Make every customer contact count with the right media and the right message that resonates on a personal level.
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Customer valuation
Identify your most valuable, high potential customers to determine your best investments across the customer lifecycle.
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Related resources

The real truth about customer-centric marketing