Data supression: Limit unwanted records; maximize returns
Adding suppression to the process removes the records of non-responding individuals, helping you reduce postal costs to optimize your mailing by marketing only to suitable prospects.
Experian® can suppress records based on data you supply, such as customers who haven't paid for past orders or customers who have already received a similar mailing.
Our rich data banks help complete your consumer picture by appending missing information for a deeper understanding of your target. These services help more than 1,000 leading direct marketers realize significant savings.
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