Consumer & business data
Data integrity
List processing
Database management
Email marketing
Strategy & analytics
Market research
Location intelligence
Advertising intellgence
On-line lead generation
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We believe every marketing dollar you spend should count. List processing from Experian® Marketing Services improves your ROI and ensures the data you have is clean and accurate, allowing you to focus on delivering profitable campaigns.
Address hygiene: Increase deliverability and response
The right target list with the most current information determines the success of any direct mail campaign. Ensure your lists are cleaned to reduce costs associated with inaccurate addresses, thus ensuring your messages reach the intended audience.
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Address validation: Make the most of current customer relationships
Validation of your marketing lists helps increase retention rates and improves campaign impact. Re-engage lapsed or inconsistent customers to significantly improve the success rates of your marketing efforts.
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Data supression: Limit unwanted records; maximize returns
Use data suppression to remove the records of individuals that do not respond, helping you reduce postal costs and optimize mailings. Target your best customers and prospects by integrating proprietary Experian information.
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Merge-purge: Drive down marketing costs
Eliminating valid duplicates improves mailing effectiveness, reduces costs, helps achieve more profitable results and contributes positively to Green marketing initiatives.
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Response analysis: Measure for greater return
Campaigns that are not evaluated and then enhanced at each execution run the risk of wasted marketing dollars. Multichannel Response Analysis tracks individual or household behavior related to various communication channels. Gain flexibility in developing and applying customer buying history to future marketing decisions.
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List rental fulfillment: Make your list more attractive to more mailers
Trusted across the broker community, our expert list rental specialists provide the most comprehensive and efficient processing and retrieval in the market place today. Access up-to-the minute shipping status online with all list orders delivered within 48 hours.
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