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Customer data integration
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Data integrity
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Customer data integration
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Customer data integration
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Dramatically improve the customer experience by getting the most current, accurate and complete information about your customer relationships to the point of service. Customer Data Integration (CDI) is the foundation of any successful Customer Experience Management (CEM) initiative.
The effectiveness of all customer data integration (CDI) is dependent upon a core set of data that includes name, address, gender, age, and some basic contact information such as phone number, email address, and internal account numbers.
Accuracy, completeness, currency, and trustworthiness of your data is critical in leveraging data-driven customer processes. Experian's CDI service provides a method of controlling disparate data sources, both internal and external, and continually cleansing and updating the information.
Intelligent CDI
Get relevant customer information to the people and systems that are interacting with your customers to truly create a differentiated and meaningful customer experience. Experian's intelligent CDI addresses this by delivering a variety of decisioning attributes including lifestyle, attitudes, demograhics, life events and custom models to your customer facing systems.
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Persistent ID linkage
Truvue® is incorporated into a company's database to ensure persistent identification. Truvue is ideal for businesses that maintain a marketing database or data warehouse with various data sources and have suffered from lengthy cycle times.
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Direct mail data cleansing and integration
Marketing databases that support direct mail programs often suffer from data quality degradation. Experian Housefile Refresh powered by Truvue helps overcome this problem by providing periodic database cleansing.
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