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Database management
Database marketing
Retail database marketing
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Experian® Marketing Services' TotalvueSM Universal helps you build stronger relationships with your customers by bringing together the key components that enable successful marketing campaigns. By integrating tools, services and support, Experian helps you focus on insights that drive your business.
A powerful suite of marketing services and tools
Uncovering information and opportunities from your customer data is critical but can be costly, time-consuming and labor-intensive. Totalvue Universal helps you harness your customer data using tools that are fast, flexible and focused on delivering insight. The simple interface is easy to use right from the desktop and provides a holistic view of customer data across multiple channels. You'll be able to:
• Seamlessly analyze data, generate campaigns and track results across channels —
faster and more efficiently than ever before
• Get up to speed quickly with Totalvue Universal intuitive and integrated tools
• Conduct analysis and reporting at extremely high speeds
• Set up custom campaigns and reports — whether they are simple or highly complex
Insight that only Experian can deliver
Having access to your customer data is useful, but the real trick is converting that data into intelligence and insights. Totalvue Universal leverages Experian's 30 years of database industry expertise – helping you optimize, enhance and apply your data, ensuring marketing effectiveness and increased revenue.
Flexible service to meet your changing needs
Experian knows that speed and flexibility are critical to your success. We'll get you started fast and support your operational needs for database updates, campaign extracts and report analysis. We'll adjust your data model as needed, whether driven by your requests or as a result of our consultative recommendations. The dynamic architecture of Totalvue Universal means that excessively slow, expensive changes are no longer the norm.
Experian's combination of data assets, database experience and analytical skills are unmatched in the industry, and our clients tell us we're strong partners who work hard and get the job done.
Contact us to get more from your database marketing programs.
Are you a retailer looking for a database marketing service that is designed for your specific needs? Click here to learn about Totalvue Retail.
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"Experian Marketing Services offers scalable databases and a broad range of services."
The Forrester Wave™ Vendor Summary, Q4 2007 |
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