Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Pharmaceutical targeting tools
PharmaPredictSM is a consumer/patient segmentation and profiling tool for pharmaceutical marketers built on actual, de-identified patient behavior and answers key questions about consumer lifestyle. Containing detailed demographic and psychographic data, it provides an in-depth view of such behavior as prescription usage, diagnosis, insurance coverage, homeowner status, income, interests and ethnicity. By helping pharmaceutical marketers improve targeting for their direct marketing and advertising efforts and increase brand awareness, this powerful information predicts consumer segments that are more likely to display desired behavior and have the need for specific drugs.
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