Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Lifestyle/product prospecting
Smart Targeting ToolsSM increases your ability to identify consumer prospects most likely to respond to your offers by giving you expanded segmentation options and detailed descriptions of your best customers. You can target consumers by specific lifestyle interests and product usage. Industries benefiting most include travel and entertainment, financial institutions, insurance, automotive, utilities, publishers, broadcasters and high-technology providers. In convenience banking, for instance, identify customers who have a check guarantee card, debit card/electronic funds transfer, home banking by computer, overdraft protection, ATM card and other pertinent data. Choose from 50 Smart Target selections and identify your best customers and prospects.
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