Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Emerging home technologies
Home Connect InsightSM identifies household preferences toward emerging technologies and new media. Make intelligent marketing decisions for direct marketing based on accurate usage trends. Understanding household preferences toward telecommunications, entertainment and cable can help you know where to invest your marketing dollars for maximum ROI. By combining valuable survey information, gathered daily, with Experian's data assets, Home Connect Insight provides more than 70 actionable models that will change the way you make your offers. Now you can track household behaviors in response to changes in technology and create a direct-marketing campaign that gets results.
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