Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Customer value potential
VeriScoreSM predicts response and lifetime value of new customers generated from alternate media sources such as call centers and registration forms. It evaluates their potential for fulfillment, cross-sell, up-sell and optimizes your database. Perfect for industries such as catalog, financial, fundraising, media, retail and telecommunications. Our models can be applied during merge/purge processing to produce a more targeted list without adding time to your production cycle. By allowing you to extract the best prospects from every list, VeriScore helps you find prospects most likely to respond and become loyal customers.
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