Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Customer lifestyle segmentation
Mosaic® USA is a household-based segmentation system that classifies all U.S. households and neighborhoods into 60 unique Mosaic types and 12 groupings that share similar demographic and socioeconomic characteristics. Our objective is to provide decision makers with the tools and services they need to successfully implement direct marketing and micromarketing strategies within their business. Whether you wish to target, acquire, manage or develop profitable customer relationships, we provide the best segmentation solutions to help your business grow.
Available at the household and neighborhood levels Mosaic optimizes the application value of linking customer management, marketing and acquisition tactics to market planning, site analysis and media strategies. Applications for Mosaic include customer and prospect profiling, direct/target marketing, customer acquisition modeling, choosing store locations, geographic/market analysis, and much more.
Mosaic is a classification that paints a rich picture of U.S. consumers in terms of their socio-demographics, lifestyles, behaviors and culture to provide you with the most accurate and comprehensive view of your customers, prospects and markets.
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