Experian® Marketing Services targeting tools help identify prospects and cross-sell/up-sell with existing customers. We can identify your most promising customer with data-driven prospect models that will help you increase your ROI. These data-enhancing tools will enrich and define your customer base. Gain the most accurate and comprehensive view of your customers, prospects and markets with Experian.
Customer contact strategy
TrueTouchSM is our proprietary contact strategy solution that provides a clear picture of the best audience, message, channel and timing for your marketing campaigns. This combination of insight into who, what, when and when provides the answers you need to refine your overall marketing strategy to achieve maximum ROI, open communication with new prospects, increase relevance and motivate response overall. We deliver TrueTouch as a complete marketing solution or in a modular fashion depending on your needs. It's ideal for brokers, catalogs, consumer products, financial services, media and publishing, nonprofits, retail and telecommunications. TrueTouch helps you gain actionable insight into your audience, generate response with messages that are valued, and select the best channel to communicate. This complete, multi-dimensional view offers a contact strategy solution for enduring customer connections.
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