Connect to your best prospects and build deeper relationships with your current customers through the consumer insight offered by Experian® Marketing Services. We bring you the critical data you need to help you optimize your advertising media investments and increase ROI by reaching and sustaining your best markets. Gain the power to turn prospects into long-term customers with Experian, the nation's largest repository of consumer information.
Life-event data
Changes in lifestyle or location bring fresh opportunities to establish new relationships or strengthen existing ones. Be the first to fulfill consumer needs for products and services. Experian will get you to the door of these receptive prospects before the competition.
New parent — Reach an every-renewing group of customers with offers that meet these new needs and interests. Every week, we add approximately 60,000 names of expectant parents and families with newborns to our New Parents DatabaseSM. Contact those in the market for a full range of baby products, daycare services, home entertainment, photography, recreation, insurance, and financial services, just to name a few. Selections such as first birth, gender and income make it easy for you to identify the right households to market. Our broad coverage gives you a comprehensive prospecting source, saving you the time and expense of merging multiple new parent lists.
New homeowner — People who have recently bought a home purchase more products and services in the first six months after moving than an established resident spends in a two-year period. Our New Homeowners DatabaseSM adds more than 290,000 new records each month for an annual file of 3.5 million. Their above-average incomes and specific purchase needs make ideal targets for everything from lawn and landscaping services to dental care, daycare and dog-walking services. Our database offers fresh, receptive prospects that are ready to establish loyal relationships in their new community.
New mover — Nearly one in five consumers move every year. Be the first to welcome them with needed products and services. Let us introduce you to trade-up home buyers, apartment renters, corporate climbers and retirees. They are excellent prospects for financial services, retailers, home furnishing and maintenance providers, local media and cable companies, publications, restaurants, professional services, nonprofit organizations, health clubs and child-care enters, and more. Type of dwelling and distance moved help identify their specific needs. Reach prospects weeks ahead of your competition. The New Movers DatabaseSM is available as a 30-day hot line or can be selected for any time period during the past 12 months.
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