Connect to your best prospects and build deeper relationships with your current customers through the consumer insight offered by Experian® Marketing Services. We bring you the critical data you need to help you optimize your advertising media investments and increase ROI by reaching and sustaining your best markets. Gain the power to turn prospects into long-term customers with Experian, the nation's largest repository of consumer information.
Cooperative data
Expand your prospecting database by participating in a database that compiles housefiles on related industries in order to enrich and deepen your prospecting capabilities.
Catalog database — Tap into the proven power of other catalogers' databases and gain access to the purchasing information of a new audience. Z-24® catalog database covers over 100 million households allowing marketers the ability to acquire and retain customers through modeling options and report-based market insight. You'll optimize your housefile records, reactivate dormant customers, increase list rental revenue and gain market insight for new product development. Cooperative database is becoming one of today's most vital components to a successful prospecting strategy.
Publisher database — CircBase® offers a rich resource of 63 million subscriber names, enabling you to approach proven magazine subscribers. Drawn from the databases of more than 300 of today's leading publishers, this extensive record compilation brings partners together. By sharing information for non-competitive offers, hundreds of publishers provide promising prospects. This powerhouse of information allows you to access a cost-effective source of highly responsive names, reduce subscriber acquisition costs and increase response, improve the effectiveness of expired mailings and generate new list rental revenue with more refined selections. Our consulting team will work with you to design custom modeling products to gain additional market insight.
Credit card sales — Prospect Plus gives you access to buyer information gathered from the entire catalog industry. You can identify active buyers who are convenience-oriented and pay for their catalog and online purchases with credit cards. This transaction information enables you to analyze consumers' recent buying activity plus improve the predictive power of your data for internal analysis and modeling. With more than 60 product categories to select from you're sure to achieve the customization you need. Overcome your toughest challenges whether related to new card acquisition, usage and activation, retention or receivable growth.
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