Take a leading stance in the world of business with data-rich, segment-focused solutions by Experian® Marketing Services. Approaching your business prospect from the most strategic point of view helps you leverage your marketing plan and understand your best opportunities. Experian has all the information you need to target new prospects as well as gain valuable intelligence on your existing customers.
The next generation of marketing intelligence has arrived
Business Market AnalyzerSM is a Web-based data access tool that provides marketers with access to Experian's commercial and consumer data assets in a powerful, easy-to-use platform. It is configured to allow for in-depth analysis of customers, prospects and markets so marketers can make informed, intelligent marketing decisions. Business Market Analyzer also contains a proprietary modeling engine to leverage predictive analytics in the building of acquisition, up-sell and cross-sell models. These features, combined with advanced segmentation and interactive mapping capabilities, provide all the tools needed to increase campaign return on investment and gain a competitive advantage.
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