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Targeted television advertising
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Now cable, internet and wireless media service providers can deliver more effectiveness and better targeting to their advertisers. Media IQSM from Experian® Marketing Services is the media delivery system that provides the precision and measurability you need to compete in today's advertising environment.
Combining Experian's data with information about your subscribers enables your advertisers to target their ads to the right customers within each television viewing area. By leveraging cable's advanced digital technology with Media IQ's insight into millions of consumers, your television advertisers messages can be customized and relevant to each television household. Through Media IQ, your advertisers can integrate their customer and prospect information to deepen their existing customer relationships or find more prospects that look like their best customers.
Experian's leadership in privacy and data security was forged through our experience in the highly-regulated financial services industry. All of our work is done in strict compliance with consumer privacy laws and industry best-practices. Throughout our process, customer information is never shared with outside third parties nor is any information used that would permit the identification specific individuals.
Contact us to learn how we can help you deliver more effective advertising.
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