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Media neutral planning
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Advertising intellgence
Media neutral planning
Targeted television advertising
Online advertising lead enhancement
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Improve the return on marketing investment of your media campaigns by reaching the right person at the right time via the right media vehicle with Ad IQSM.
Ad IQ delivers an analytical approach to help take the guesswork out of media planning by ranking and indexing your consumer definitions across all geographies, including DMA, ZIP Code, cable zones, and trade areas. From what broadcast and cable TV network programs they watch to which magazine and newspapers they read to their online preferences, we bring you insight into your best customers and prospects. Ad IQ leverages Experian's vast data assets, including extensive media consumption and brand preference information, to increase the relevancy of your advertising helping you define, identify and target your best consumer audience at the household level.
Contact us to learn how you can take the guesswork out of media planning.
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