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Despite economic downturn, opportunities still abound for smart direct marketers
2008-11-14 — Virtual seminar brings marketers fresh perspectives for gaining ground in a
tough economy.
Shopping Habits of U.S. Hispanic Adults Differ From the Average U.S. Adult
2008-11-06 — Experian Consumer Research has been surveying the U.S. Hispanic population since 2003 and has found in a recent trend analysis that these consumers differ from the average U.S. adult shopper in their buying behaviors and preferences. The analysis also identified other distinctive differences, making the U.S. Hispanic population unique to the entire U.S. consumer population.
Community Colleges Pick Experian QAS to Improve Student Data Quality
2008-10-28 — Experian® QAS®, a leading provider of customer data quality software and services, announced today that, to date, 30 community colleges in North America have selected front-end address verification software from Experian QAS to improve the quality of data used in recruiting, enrollment and student communication efforts.
Experian QAS Offers Newest Version of Its Core Batch Engine
2008-10-22 — Experian® QAS®, a leading provider of customer data quality software and services, today announced the release of QAS Batch 6.40, an update to its back-end address verification tool that is used by hundreds of organizations in many industries, such as education, retail, banking and insurance.
Google Steady at 71 Percent of U.S. Searches in September 2008
2008-10-17 — Hitwise®, an Experian company, announced today that Google accounted for 71.16 percent of all U.S. searches in the four weeks ending Sept. 27, 2008. Yahoo! Search, MSN Search and Ask.com each received 18.06 percent, 5.36 percent and 3.63 percent, respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.80 percent of U.S. searches.
Experian increases conversion with additions to lead generation optimization offering
2008-10-14 — Experian Marketing Services brings new prescreen and data quality capabilities
to help marketers convert leads.
Experian helps marketers better understand and reach green-minded consumers
2008-10-13 — Integrating its GreenAware segmentation system into its INSOURCE consumer
database, Experian identifies consumers who not only think green, but are most
likely to act green in their behaviors and attitudes.
Experian Marketing Services partners with SmartReply to help marketers expand into mobile channel
2008-10-13 — New partnership also delivers added value to SmartReply customers through
Experian’s leading data hygiene capabilities.
Experian consumer research ranked as the leading syndicated market research provider for the second straight year
2008-09-24 — For the second year, Experian’s Marketing Services Consumer Research group has been named the leading provider of syndicated marketing research in the 2007 Survey of Market Research Supplier Quality and Value.
Experian QAS offers new web-based point-of-entry email and phone validation services
2008-09-15 — Customer data quality company complements address validation with QAS Email
and QAS Phone to provide clients with increased operational efficiency and
improved customer communication
Comcast and Starcom Mediavest Group expand addressable advertising trial to Baltimore
2008-04-04 — Initial trial results reveal addressable ads delivered 56% more efficiency and 38% more effectiveness for marketers
Experian Marketing Information Services releases small business marketing study to help BtoB marketers increase ROI
2008-04-04 — The latest marketing study from Experian Marketing Information Services reveals unique characteristics of small business owners—sole business owners and multi-business owners—as compared to the national averages for consumers.
Experian Helps Marketers More Quickly Tap Into New Movers
2008-01-16 — Almost 14 percent of the U.S. population moves annually, with movers listing lifestyle changes — including graduation, a new job or promotion, a larger home, the birth of a child, marriage, divorce or retirement — as their primary reason for relocating. This and other information is contained in the New Movers DatabaseSM, which is now available weekly from Experian, a global information services company. The New Movers Database helps marketers quickly identify and reach this responsive and diverse group of consumers.
Hitwise Launches Lifestyle V3.0, Featuring MOSAICTM Consumer Segmentation System
2007-10-15 — Hitwise, the leading online competitive intelligence service, today announced the launch of a new version of Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAICTM, a preferred household consumer segmentation system. Hitwise Lifestyle provides marketers with robust attitudinal and behavioral customer segmentation data on more than 30,000 websites.
Experian Launches Enhanced Retail Database Offering
2007-10-14 — Experian Inc., a global information solutions company, today announced the launch of its enhanced retail marketing database offering, TotalvueSM Retail. Totalvue Retail helps marketers make sound investments across their different channels by providing analysis of all marketing efforts within the database along with increased ROI measurement and reporting.
Link to Database Solutions.
Experian's ChoiceScoreSM Helps Direct Marketers Strategically Reach Rich Pool of Under-Marketed
2007-10-14 — Experian Inc., a global information solutions company, today announced the launch of ChoiceScore. Designed to elicit a greater response rate and ROI, ChoiceScore assists direct marketers with identifying and strategically targeting a specific population of under-marketed consumers, typically referred to as under-banked.
Experian's Multibusiness Owner LinkSM Helps Marketers Understand Small Business Owners
2007-10-14 — Experian Inc., a global information solutions company, today introduced Multibusiness Owner Link. Designed to identify small business owners who have more than one separate business entity, this unique tool provides marketers with information and insight that has not been available until now. Marketers can better understand their small business customers and present their products and services more effectively.
National Geographic, Experian Expand Relationship
2007-07-10 — Experian Inc., a global information solutions company, today announced that the National Geographic Society, one of the largest nonprofit scientific and education organizations in the world, has expanded its relationship with Experian Marketing Services. The globally recognized organization will begin using Experian's predictive modeling solution VeriScoreSM to better identify its target audience and increase response rates.
Experian's Data Select NetworkSM Quickly Connects Brokers to its comprehensive database of information
2007-06-26 — Experian Inc., a global information solutions company, today began offering Data Select Network, the company's new, Web-based, self-service list fulfillment solution. Designed to meet the needs of data brokers, Data Select Network provides user-friendly, round-the-clock access to Experian's comprehensive lists of information.
Oreck Selects Experian as Database Marketing Provider
2007-05-21 — Experian Inc., a global information solutions company, today announced that Oreck Corporation, a leading multichannel retailer and manufacturer of vacuum cleaners, air purifiers and other cleaning products, has expanded its relationship with Experian's Marketing Services business unit.
Staples Business Depot Names Experian Vendor of the Year
2007-05-21 — Experian Inc., a global information solutions company, today announced that its Marketing Services business has been awarded the 2006 Business Delivery Marketing Vendor of the Year Award by Staples Business Depot, Canada's largest supplier of office supplies, business machines, office furniture and business services to small business and home office customers.
Top Multichannel Retailers Choose Experian to Support Catalog Marketing Efforts
2007-05-21 — Experian Inc., a global information solutions company, today announced that its Marketing Services unit has expanded its relationships and renewed key contracts with several leading catalog companies.
Experian Group Limited Acquisition of Hitwise
2007-05-19 — Experian, the global information solutions company, announces that it has acquired Hitwise, a leading Internet marketing intelligence company, which helps clients monitor the performance of their websites and target their online advertising spend more effectively.
The Nielsen Company, Experian Partner to Deliver Consumer Relationship Marketing Solution for CPG Marketers
2007-05-15 — The Nielsen Company and Experian Marketing Services, a business of global information solutions company Experian Inc., today announced at Nielsen's annual Consumer 360 Conference, their strategic alliance to provide consumer packaged goods (CPG) businesses with a new, holistic CRM (consumer relationship marketing) solution.
Experian Acquires Emailing Solution
2007-05-03 — Experian, the global information solutions company, today announced that it has acquired Emailing Solution, a leading French permission-based email marketing provider. The acquisition further extends and deepens Experian's global reach in the email sector.
Now Available en Español: Experian's Definitive CircBase Publisher Database
2007-04-11 — Experian Inc., a global information solutions company, today announced that its popular circulation database, CircBase Publisher Database, is now available for the Hispanic publishing market. CircBase en Español revolutionizes the way Spanish language publishers recruit Spanish readers.
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