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Experian Moves Into Mobile Marketing
Direct Newsline – October 14, 2008
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications.
Steps for Success in a Down Economy
Chief Marketer – October, 2008
Times are tough. Not a day goes by where the state of the economy isn't scrutinized in the news. And amidst the turmoil, marketers are increasingly squeezed by management to cut costs while increasing profits. Here are a few key steps every marketer today must employ to shift perceptions of their discipline from discretionary cost center to proven and essential value generator.
Measuring direct mail results in a multichannel age
DM News – July, 2008
Online shopping has migrated from an increasing trend to a way of life for most consumers — and traditional catalogers who once ruled the mail order landscape know this. However, this doesn't mean catalogs aren't a viable and valuable communication channel driving substantial phone and online responses.
How Data Can Help You Serve Your Customers
Multichannel Merchant – January, 2008
Everyone wants to feel appreciated—especially customers. They want customized products and offers, and other signs that they are valued and understood. But you need data to do all that. Put the following steps into practice at the front end of your data acquisition process.
For B-to-B Success, Don't Think Big
DM News – January, 2008
On the surface, businesses can look very similar—and too often, direct marketers assume they share identical needs. Marketing campaigns take a one-size-fits-all approach with the expecta tion that responses and behaviors will be the same among companies.
Hitting The Moving Target
DM News – December, 2007
Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes to executing marketing plans. But what can be even more difficult is timing your connection with prospects when they're most likely to respond — and doing so before your competition.
Runner's Hi: Personalization has boosted customer loyalty for Road Runner Sports
Stores – January, 2007
Road Runner Sports is running a hard race in an ever competitive contest to satisfy current and potential customers. While it wants to dazzle the marketplace with the finest running goods—shoes, apparel and bags, books, supplements and other gear—the San Diego-based specialty retailer believes the ultimate value and success of its brand will come through its understanding of the people who visit its West Coast stores, browse its website and read its catalogs.
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